Reputation Management 101 for Mental Health Clinicians


Negative reviews are inevitable, and ethics constrain what we can do about them. But there are still some effective options, which are summarized in this recorded webinar.

To view the webinar, add it to your cart. After checkout, follow the link to the video.

You can earn 1 Home Study CE credit from the American Psychological Association available for an additional fee of $15.  Details here.

The Practice Institute is approved by the American Psychological Association to sponsor continuing education for psychologists. The Practice Institute maintains responsibility for this program and its content.


When a negative review about you is posted, professional ethics constrains how to respond. This webinar will address what prospective clients pay attention to in reviews, and 8 specific ethical strategies to maintain a positive professional reputation online.

Learning objectives:

  • Describe current trends in consumer ratings of professional services.
  • List ways that mental health professionals can ethically counteract negative information about themselves online.
Instructional level: Introductory to intermediate
Intended audience: All mental health professionals interested in this topic

APA CE Credit (optional, $15 admin fee). Get it here.

Presenter: Pauline Wallin, PhD

Dr. Wallin is a co-founder of The Practice Institute and a psychologist in practice for 40+ years. She is past president of two APA divisions – Independent Practice and Media Psychology & Technology. She is a frequent presenter at professional conferences on topics of ethical practice development, and has authored chapters on this topic in books related to professional mental health practice.