Webinar with Pauline Wallin, Ph.D.: Ethical Ways to Counteract Negative Reviews Online
When people post negative reviews online, reputation management specialists advise business owners to counteract negative comments with positive ones, e.g., by asking for reviews and testimonials from satisfied customers. However, this is not allowed under most mental health professionals’ ethical codes.
So what can we do when we see negative or false information about ourselves in Google search results or at one of the popular rating sites?
In this webinar you will learn how to ethically respond to negative reviews, what types of negative reviews can be removed, and how to request their removal. You will also learn several ethical ways to mitigate the impact of negative reviews that cannot be removed.
Presenter: Pauline Wallin, Ph.D., co-founder of The Practice Institute, LLC
Dr. Wallin, co-founder of The Practice Institute, LLC, is in private practice in Camp Hill, Pennsylvania. She is Past President of APA Division 46, Media Psychology, and has served on the APA Committee for the Advancement of Professional Practice. (CAPP.) She is a two-time recipient of the “Psychologist in the Media” award from the Pennsylvania Psychological Association. Since 1997 Pauline has taught workshops on using the internet for research and for marketing. She holds monthly marketing Q&A sessions for mental health professionals and coaches, and has also presented seminars at conferences of professional marketers.
Intended audience: Mental health professionals in private practice.
Instructional level: Introductory/Intermediate
- List two aspects of your professional ethics code that determine whether and how to respond to negative online reviews.
- List 6 ways to minimize the impact of negative reviews that cannot be removed.