Media Interviews: Free Publicity While Helping the Public
Presented by Pauline Wallin, Ph.D.
Being quoted in print media, or appearing in TV or radio news, is a great way to enhance your professional credibility. But many clinicians shy away from media coverage, because they don’t think they are “expert” enough, or because they’re not sure about the ethics of doing media interviews.
In this webinar Dr. Wallin will demystify these assumptions. She will walk you through the steps of connecting with journalists, preparing for the interview, and delivering effective sound bites that the public can relate to.
Pauline Wallin, Ph.D. is in private practice in Camp Hill, Pennsylvania, and is co-founder of The Practice Institute, LLC. She is Past President of APA Division 46, Media Psychology & Technology, and has served on the APA Committee for the Advancement of Professional Practice. (CAPP.) She is a two-time recipient of the “Psychologist in the Media” award from the Pennsylvania Psychological Association, and has done hundreds of media interviews with major news outlets, including USA Today, Washington Post, Chicago Tribune, Forbes, Self, Ladies’ Home Journal, Modern Bride, Fitness, Prevention, Woman’s Day, Consumer Reports on Health. Also quoted on CNN and Associated Press Network.
CE Credits: One home-study CE credit is available through The Practice Institute, upon completion of a brief quiz and payment of an administrative fee of $10. The Practice Institute is approved by the American Psychological Association to sponsor continuing education credits for psychologists. The Practice Institute maintains responsibility for this program and its content.
2. List two ways to avoid violating your professional ethics code